Design and strategy are but two hemispheres of one mind, and when used together the probability of true innovation become present.
Design for some, is a highly intuitive process. Using design thinking, we are able to develop products, structures and systems through the eyes of the end-user. How the user interacts with the product or system is the experience that is inevitably created by the designer. In other words, in the case of creating a useful and/or viable product or system, the designer has to prepare the stage for the product or system to be engaged by the end-user.